This matrix directly helps prioritise who to communicate with, how often, and with what level of detail. It is intuitive and actionable.

💡 Add all your stakeholder names here along with their matrix position

💡 Create a detailed plan on communication channels and frequency for each of your High Power, High Interest Stakeholder including group and individual

💡Use tips below to classify your stakeholders and craft your communication plan

High Power, High Interest (Manage Closely)

These are your key stakeholders. They have the power to significantly impact your product and are highly interested in its success.

Communication Strategy:

Requires close management, regular communication, active engagement, collaboration, and ensuring their needs are met. Keep them informed and involved in key decisions.

Communication Approach:

• Regular, proactive communication: Schedule frequent meetings (both individual and group) tailored to their preferences (e.g., weekly updates, monthly reviews).
• Active engagement and collaboration: Involve them in key decision-making processes, seeking their input and feedback on critical aspects of the product.
• Personalised communication: Tailor the content and format of communication to their specific roles, interests, and information needs.
• Relationship building: Invest time in building strong relationships based on trust and mutual understanding.
• Transparency: Be open and honest about progress, challenges, and risks. Address their concerns promptly and directly.
• Demonstrate value: Clearly articulate how the product aligns with their strategic objectives and delivers tangible benefits.